coleman

Taking on the challenge of revamping the Coleman lighting category was a lot of pressure, especially since Coleman all started with the lantern.
We introduced a larger logo, for bigger brand presence, and owning the red from it’s logo.

Starting with the multi-panel lantern, we were then able to translate the color scheme to other products within the lighting category.
Later down the line, a complimentary color was added to the packaging scheme so the consumer could easily tell there was an added feature to the product.

Two and Three Multi-Panel Lanterns

Redesigned the multi-panel lantern packaging to showcase the benefit of a removable light panel that can be used as a solo light source.

BatteryGuard Flashlight

Redesigned packaging to highlight the key benefit and keeping it in line with our new brand standard.

BatteryGuard Headlamp

Keeping the packaging look within the same BatteryGuard family, the dieline was created to allow consumers to touch and feel the product.

BatteryGuard Lantern

Opening up the dieline on the lantern, allows the user to see the top control panel.

360 Light & Sound Lantern

The introduction of more black than red on pack, was to use soundwave illustrations to make the speaker stand out against other lanterns on shelf.

Bug Repellent Lantern Concept

This is a concept design, that highlights the benefit of a lantern having built-in bug repellent. The color orange was introduced to compliment the use of a warm globe within the lantern’s bulb.

Coleman APP

The app stickers were created to bring awareness for consumers to “Get Outdoors” and use the app as a travel guide.