Irwin tools

By no means am I a D.I.Y kinda chick, but clean design and clear communication can be applied to all target audiences.
Irwin has such a dynamic brand language, that durability and strength are key elements to it’s design.

irwin hand-driving tool line

Irwin developed an exclusive line of ergonomic hand-driving tools for Lowe’s home centers featuring the trademarked “Torque Zone” for increased usability and functionality.

There are three tiers within the hand-driving product line. First slide shows the opening price point that focuses on the head type and size. On the second slide, multi-purpose screwdrivers function differently and packaged with a variety of bits. The last tier consists of the innovation series, in the shown slide, the packaging showcases its unique handle.