Graco

During my time with Graco, I was able to use my own experience as a mother and design directly for the consumer.
With the help my brand partners, we could identify what should be important to an overwhelmed parent
that may be looking to purchase their first car seat to protect their precious little one

snugride i-size

Translate Graco US brand standards to EMEA

SnugRide Snuglock family

Using the current brand colors of light blue for Graco, dark blue was introduced to indicate a higher price point for a product within a platform.

Trueshield family

With the current Trueshield product line being updated, it was an opportunity to recreate the logo to better tie in with its product. Once the logo was created, it was then applied to the entire product line’s POPs and in-store visuals.

Graco brand refresh

The direction was to move the current brand to an approachable design language. Therefore, dielines were created with softer rounded corners and lighter backgrounds were applied to all graphics moving forward.